Be Your Own Boss (BYOB) is a reality TV show by Blaze, an initiative by Safaricom.
It brings contestants aged between 18 and 26 years with entrepreneurial ideas to compete for millions. Starting off with 12 contestants who stand a chance to walk away with:
- Ksh.5 million.
- Ksh. 3 Million Cash Prize
- Ksh. 2 Million In Business Support